More than that, if we segment the overall top chart by platform and by country we will discover that new titles (or games that became popular relatively recently) succeed easily on a regional level.įor example, in the United States overall top 3 chart, there are two new releases - guessing game Gas and action game Survivor!.io. If we look at the top 20 games by downloads, we will find that half of the list is held by games released in 2022. The most downloaded games in Q4 were such hits as Subway Surfers, Garena Free Fire and Roblox (success of Subway Surfers looks timeless and unprecedented, the game was released 11 years ago and still holds the number one position by downloads).īut it doesn’t mean that there are no new-comers among the top positions. Old-timers still occupy the overall worldwide chart. Google Play gamers downloaded games 11.69 billion times (in a slight increase of only 0.6%). App Store gamers generated 1.91 billion downloads (6.9% decline). Game segment was also affected by the trend. For example India, which covers 25% of all installs on Google Play, showed 6.8% growth.īut even such promising regions as Vietnam and Brazil demonstrated a significant year-on-year decline: installs were down by 13% and by 5.3%, respectively. Some regions proved more resilient than others. It doesn’t mean that the whole mobile app market is facing stagnation. New times are already here and we have to forget about the previous period of fast growth (even during the Holiday season). Market researchers used to double digits in reports but the show couldn’t go on forever. Of course we have to keep in mind the high base effect. App Store and Google Play users during Q4 generated 35.5 billion combined, which is less than they did a year ago (0.1% decline). After years of rapid growth it shows clear signs of stagnation. According to the report, the app market today is not in its best shape.